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Moments Like This Never Last

Press from PhotoInduced.com

Designing and Producing one of the industry’s first “Pop Up Stores” in New York, we created a destination in SoHo, New York City, where customers could interact with the Song brand in real time, as well as with their many partners. With in-store events, cooking classes, DJ’s, childrens activities, massage appointments, video gaming, retail sales and a café, this space provided something for everyone.

Originally slated to be open for 4 weeks, the overwhelming success of this initiative drove the Agency and Client to extend it’s run for over 12 weeks, through the holiday season, one of the busiest times in the city. Some days saw over 2500 visitors…

Client: Song Airlines

Agency: Kirshenbaum&Partners/LIME

Design and Production: Neverstop

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I came in on this project at the creative stage, and not only shot 15 spots on a 5 spot budget, but handled all the on-the-ground non traditional campaign executions as well.  I also flew all the keys from production back to Denver to watch the spots air live on the Superbowl from one of the bars we shot in… one of the best work related weekends ever.

Agency: Grey Worldwide

Production: ellipsis pictures

Director: Wyatt Neumann

Executive Producer: Neverstop

Awards

• 2006 47h Annual Clio Festival, Silver, Content and Contact (Hybrid)
Client: Frontier Airlines “Flip to Mexico”, Agency: Grey Worldwide, New York, NY

• 2007 London International Awards, Finalist, Integrated Media
Client: Frontier Airlines “Flip to Mexico”, Agency: Grey Worldwide, New York, NY

• 2007 “Effie” Awards, Silver
Client: Frontier Airlines “Flip to Mexico”, Agency: Grey Worldwide, New York, NY

• 2006 Cannes Lions Festival, Featured Campaign, USHP Integrated Media Showcase
Client: Frontier Airlines “Flip to Mexico”, Agency: Grey Worldwide, New York, NY

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What can I say about this…?  My first commercial job ever.  Shoestring budget, no scripts, no boards, lots and lots of beer and a very trusting Creative Director and ACD/Copywriter.  This job was so fun that I still miss it.   I was hired from an intern turned part-timer, to direct what became the agencies most award winning campaign in its history.  And did I mention all the free beer?

Agency:  Cole and Weber

Production:  ellipsis pictures

Director: Wyatt Neumann

Awards

• 2005 Cannes Lions Festival, Entrant, Cannes Lions Titanium Category
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

• 2005 46th Annual Clio Festival, Gold, Content and Contact (Hybrid)
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

• 2005 National AAF ADDY Awards, Gold Grand Prix, Best of Show
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

• 2005 AICP/AdAge Battle of the Brands, 4 Awards, including Gold
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

• Communications Arts Magazine – Award of Excellence, Integrated Campaign
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

• 2005 Yahoo! Big Idea Chair Winner, Gold Hybrid
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

• 2005 Art Directors Club of New York, Gold, Hybrid Category
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

• 2005 Northwest AAF ADDY Awards, Gold, National – Best in Show
Client: “Rainier Beer”, Agency: Cole + Weber | red cell, Seattle, WA

 
Tasked to raise awareness for MSN’s new online music service, Neverstop created and designed a multi platform marketing campaign including stealth projections, on-the-ground seeding, interactive media lounge and hardware demos that brought the ease of use and design of MSN’s newest venture to the people who would find it most useful and increase the halo effect, hipsters and musicians in the middle of SxSW Music Festival in Austin, Texas.

Client: MSN Music

Agency:  Neverstop

Creative Director:  Nasir Rasheed, Wyatt Neumann

Copywriter: Wyatt Neumann

Production:  Neverstop

Press from PhotoInduced.com

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Neverstop was tasked to raise visibility for an upcoming mini-series for the Sci Fi Channel.  Traditional executions (websites, tv ads, etc.) were already being done “in-house”, what they wanted was something that would break the mold.  The way to promote the series, which culminated in the murder of the main character in a seedy strip club, had only one solution:  build a strip club in Union Sq. in downtown Manhattan.  

…obviously.

This was the job that landed me the position of Creative Director at Neverstop.

Client:  Sci Fi/NBC Universal

Agency:  Neverstop

Creative Director:  Wyatt Neumann