This campaign started with the directive “lets do something ‘edgy’…” Well, thats a tall order to make through the ranks of Microsoft, but what we ended up with was still fun and hit the mark they were hoping for. Lets just say “many’s the slip twixt a cup and a lip.”
Agency: Neverstop
Production: ellipsis pictures
Director: Wyatt Neumann
Copywriter: Wyatt Neumann