I was a Creative Director and live action/animation Director on this 360º project that included a MMORPG, a comic book, web films, social networking, fake UFO sightings, local block parties for kids, international code searches, gamer blog infiltrations… way before it was cool, too. Our campaign was so awesome that the client killed some of our initiatives because they didn’t see the value. THAT’S when I knew we were doing something right.
Agency: MegaBrands/The Garden
Production: The Garden
Director/Designer: Wyatt Neumann